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Social Media Audits

Is social media working for you?

Is social media working for you?

If you already have a digital marketing and/or social media strategy in place, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly.

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Our consulting service includes the review of existing social media strategy for clients, or the implementation of an entirely new social media marketing strategy. Clients can often find it difficult to implement social media marketing into existing digital marketing strategy, but that is an area where we shine.

Social Media Audit

Our social media audits can look at your performance on one or more of the following channels:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Linked-In
  • Pinterest
  • Tumblr

During our social media audits we review  the following areas:

  • Fans / followers / friends
  • Reach
  • Influence
  • Activity
  • Quality of community
  • Link profiles
  • User personas
  • Brand sentiment
  • Reputation management
  • Competitor metrics

Any of these issues can play a vital role in the success or failure of a company's social media strategy. The purpose of the audit is to highlight strengths, weaknesses, opportunities and threats (SWOT) of the existing strategy, with a view to making improvements that meet the current business goals.

If you're unsure if your social media strategy is working for you, one of our audits will give you answers, fast. Please contact us today to find out how we can help.

Audit Fees

Content of any of our Social Media Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with a fee estimate prior to commencement. All audits include detailed recommendations for fixes and improvements, which can be costed as an additional project for us to complete, or undertaken by your own in-house team.

 

Kalena is a Director of Jordan Consulting Group and a Co-founder and Director of Studies for Search Engine College. One of the first search engine optimization experts in Australia and New Zealand, Kalena Jordan has been marketing web sites online since 1996 and blogging about search since 2002. As well as presenting at various marketing conferences and training events each year, Kalena writes a regular column for Site Pro News, as well as an agony aunt style search engine advice blog called Ask Kalena. She is a trainer for and full Member of the Institute of IT Professionals in New Zealand and has a Bachelor of Arts in Communication from the University of Newcastle in Australia. Kalena is also a self-confessed Twitter addict. When not glued to her iPhone, she likes to go geocaching and fishing.
Posted in Audits, Social Media