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Site Performance Audits

SITE PERFORMANCE AUDITS

If you already have a web site and/or online marketing campaign running, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly. Performance audits are especially crucial in the following scenarios:

1. Prior to implementing / costing a SEO strategy.

2. Prior to rolling out a new web design or Content Management System (CMS).

3. In advance of seeking Venture Capital or investment of some kind.

4. Prior to putting a web site / business up for sale (to accurately determine site value).

5. Prior to re-branding or launching a new product / service.

The content of your audit will be slightly different depending on the scenario you face.

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Our range of site performance audits include:

Google AdWords Audit

Our Google AdWords audits look at your existing Google AdWords campaigns and assess them on the basis of functionality, efficiency and Return on Investment. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new AdWords campaigns.

Bing Ads Audit 

As with our Google AdWords audits, our Bing Ads audits focus on the performance of your existing Bing Ads campaigns and how they can be re-worked to be more efficient and cost-effective. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new Bing Ads campaigns.

Social Media Audit 

A Social Media Audit looks specifically at the performance of your brand / site in social media channels and social sharing web sites. The audit includes a review of your Facebook, Twitter, Google+, YouTube, Linked-In and/or Pinterest accounts, link profiles, user personas, reputation management and competitor metrics, as well as your reach and influence across the social web as a whole. The audit includes recommendations for improving reach and influence, as well as advice on how to seamlessly integrate social media marketing within existing marketing strategy.

Search Engine Optimization Audit

Our Web Site Audits for SEO consist of a detailed overview and analysis of a site’s performance in the search engines and the site’s overall search engine compatibility. With full explanations accompanying the highly technical data, our Search Engine Optimization Audits look at a wide range of on-page and off-page elements of a site and how these may be impacting visibility in search engines and preventing qualified prospects from finding you online. Our SEO Audits include detailed suggestions for how identified issues can be addressed and general advice for SEO best practice going forward. Reports include a review of Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, on-page optimization, off-page optimization, keyword rankings, link profiles and competitor metrics. You can access an example of this type of audit via the link below.

Web Site Performance Audit

Our broad Web Site Performance Audits focus on the more technical aspects of your site's coding, design and layout. Reports in this audit include a review of technology used to build the site, design and functionality, navigation, indexing, directory structure, visitor flow, usability and accessibility, copy writing, conversion focus, images and graphics, Google Analytics, W3C code validation, file load time, Google Webmaster Tools and Bing Webmaster Tools, as well as a range of competitor metrics. You can access an example of this type of audit via the link below.

Combination Audits

Our Combination Audits include a combination of one or more of the audits listed above into a single document. You can access an example of this type of audit via the link below.

Sample Audits

View a Sample Web Site Audit (PDF)

View a Sample Google AdWords Audit (PDF)

Content of any of our Site Performance Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with an estimate prior to commencement.

 

Kalena is a Director of Jordan Consulting Group and a Co-founder and Director of Studies for Search Engine College. One of the first search engine optimization experts in Australia and New Zealand, Kalena Jordan has been marketing web sites online since 1996 and blogging about search since 2002. As well as presenting at various marketing conferences and training events each year, Kalena writes a regular column for Site Pro News, as well as an agony aunt style search engine advice blog called Ask Kalena. She is a trainer for and full Member of the Institute of IT Professionals in New Zealand and has a Bachelor of Arts in Communication from the University of Newcastle in Australia. Kalena is also a self-confessed Twitter addict. When not glued to her iPhone, she likes to go geocaching and fishing.
Posted in Audits, Bing Ads, Google Adwords, Search Engine Optimization, Social Media, Web Site Design