Using Google Analytics to track visitor behaviour on your site is only valuable if you ACT on that information. For example, you might use insights from your analytics data to make changes to improve the usability of your site. Or you might use it to pinpoint where your conversions are coming from. Installing Google Analytics and then ignoring the data is never a good strategy.
Our analytics consulting services can help with:
- setting up your Google Analytics account and profiles
- installing tracking code
- setting up goals and funnels
- interpreting and analyzing your data
- tracking e-commerce conversions
- creating custom filters and custom reports
- altering your site layout and content in response to analytics insights
- building custom dashboards
Our services include not only Analytics Consulting, but web site design, Search Engine Optimization, Pay-Per-Click Campaign creation and maintenance and just about anything else relating to building and marketing your web site. So, we are able to analyze your Google Analytics reports and make concrete suggestions for site changes, helping you to increase your conversions and overall visitor satisfaction with your site.
Google Analytics Training
Our Director Kalena Jordan regularly travels around New Zealand giving half and full day training workshops in how to use Google Analytics. These workshops are run in conjunction with the Institute of IT Professionals NZ, but Kalena also offers private training sessions for client staff and organisations.
We are also currently developing a Google Analytics introductory course at our training college, Search Engine College, and we will update this page to let you know more about the new course, when it is ready.