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Google Analytics Services

Using Google Analytics to track visitor behaviour on your site is only valuable if you ACT on that information. For example, you might use insights from your analytics data to make changes to improve the usability of your site. Or you might use it to pinpoint where your conversions are coming from. Installing Google Analytics and then ignoring the data is never a good strategy.

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Our analytics consulting services can help with:

  • setting up your Google Analytics account and profiles
  • installing tracking code
  • setting up goals and funnels
  • interpreting and analyzing your data
  • tracking e-commerce conversions
  • creating custom filters and custom reports
  • altering your site layout and content in response to analytics insights
  • building custom dashboards

Our services include not only Analytics Consulting, but web site design, Search Engine Optimization, Pay-Per-Click Campaign creation and maintenance and just about anything else relating to building and marketing your web site. So, we are able to analyze your Google Analytics reports and make concrete suggestions for site changes, helping you to increase your conversions and overall visitor satisfaction with your site.

Google Analytics Training

Our Director Kalena Jordan regularly travels around New Zealand giving half and full day training workshops in how to use Google Analytics. These workshops are run in conjunction with the Institute of IT Professionals NZ, but Kalena also offers private training sessions for client staff and organisations.

We are also currently developing a Google Analytics introductory course at our training college, Search Engine College, and we will update this page to let you know more about the new course, when it is ready.

Kalena is a Director of Jordan Consulting Group and a Co-founder and Director of Studies for Search Engine College. One of the first search engine optimization experts in Australia and New Zealand, Kalena Jordan has been marketing web sites online since 1996 and blogging about search since 2002. As well as presenting at various marketing conferences and training events each year, Kalena writes a regular column for Site Pro News, as well as an agony aunt style search engine advice blog called Ask Kalena. She is a trainer for and full Member of the Institute of IT Professionals in New Zealand and has a Bachelor of Arts in Communication from the University of Newcastle in Australia. Kalena is also a self-confessed Twitter addict. When not glued to her iPhone, she likes to go geocaching and fishing.
Posted in Consulting Services, Google Analytics