Google+

Google AdWords Audits

pay-per-click

Are you paying too much per click?

A large chunk of our consulting service includes reviewing Google AdWords campaigns for new clients, some of which have been running for a long time. We often cringe at what we find when we login to their account.

Request Free Quote

Campaigns that have been unprofitable for years are left to flounder and waste tens of thousands of dollars because the staff are too busy to manage them or are simply ignorant of what it takes to make them profitable. Unfortunately, the "Set and Forget" mentality is alive and well in online advertising.

If you have a Google AdWords or Bing Ads campaign running, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly. Performance audits are especially crucial for paid search advertising accounts, because unnecessary click costs can rack up quickly and chew through your ad budget within hours.

Google AdWords Audit

Our Google AdWords audits look at your existing Google AdWords campaigns and assess them on the basis of functionality, efficiency and Return on Investment. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new AdWords campaigns. Audits include detailed recommendations for fixes and improvements, which can be costed as an additional project, or undertaken in-house.

Bing Ads Audit

As with our Google AdWords audits, our Bing Ads audits focus on the performance of your existing Bing Ads campaigns and how they can be re-worked to be more efficient and cost-effective. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new Bing Ads campaigns. Audits include detailed recommendations for fixes and improvements, which can be costed as an additional project, or undertaken in-house.

Typical problem areas we discover during PPC account audits include:

  • Not Enough Ads
  • Using Ads That Don't Reflect Target Keywords
  • Not Using Enough Ad Groups
  • Not Using the Quality Score Column
  • Unwittingly Opting into the Content Network
  • Not Using Content Bids
  • Unnecessary Use of Multiple Campaigns
  • Not Using Targeted Landing Pages
  • Incorrect Use of Keyword Matching Options
  • Not Using Negative Keywords
  • Targeting the Wrong Audience
  • Setting the Daily Budget Too Low
  • Not Using Conversion Tracking

Any of these issues can be costing a company conversions and valuable ROI. More often than not, we find several of these issues impacting a single account! Have a read of our article discussing the audit we did on a AdWords account with ALL these issues: 13 Reasons Your AdWords Campaign Isn't Profitable.

If you suspect your AdWords or Bing Ads account has one or more of these problems, one of our professional account audits could save you thousands per month. Please contact us today to find out how we can help.

Sample Audit

View a Sample Google AdWords Audit (PDF)

Audit Fees

Content of any of our Paid Search Advertising Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with a fee estimate prior to commencement. All audits include detailed recommendations for fixes and improvements, which can be costed as an additional project for us to complete, or undertaken by your own in-house team.

 

Google AdWords Accreditation Achieved

AdWords-Certification-ScreenshotI am pleased to announce that the following staff member of Jordan Consulting Group Ltd has successfully completed Google AdWords Certification this week:

Kalena Jordan - Director

Requirements Met

To become accredited, this individual has:

  • Managed several Google AdWords accounts.
  • Taken the Google AdWords Advertising Fundamentals exam.
  • Taken the Google Advanced Search exam.
  • Passed each exam with a qualifying score. (Each is a 120 minute, 90 question exam, with a score of at least 85 percent required to achieve passing status).

If you would like assistance creating a new Google AdWords campaign or training in how to get more conversions out of your existing AdWords account, Jordan Consulting Group is now fully qualified to assist you. Please contact us today.

Social Media Audits

Is social media working for you?

Is social media working for you?

If you already have a digital marketing and/or social media strategy in place, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly.

Request Free Quote

Our consulting service includes the review of existing social media strategy for clients, or the implementation of an entirely new social media marketing strategy. Clients can often find it difficult to implement social media marketing into existing digital marketing strategy, but that is an area where we shine.

Social Media Audit

Our social media audits can look at your performance on one or more of the following channels:

  • Facebook
  • Twitter
  • Google+
  • YouTube
  • Linked-In
  • Pinterest
  • Tumblr

During our social media audits we review  the following areas:

  • Fans / followers / friends
  • Reach
  • Influence
  • Activity
  • Quality of community
  • Link profiles
  • User personas
  • Brand sentiment
  • Reputation management
  • Competitor metrics

Any of these issues can play a vital role in the success or failure of a company's social media strategy. The purpose of the audit is to highlight strengths, weaknesses, opportunities and threats (SWOT) of the existing strategy, with a view to making improvements that meet the current business goals.

If you're unsure if your social media strategy is working for you, one of our audits will give you answers, fast. Please contact us today to find out how we can help.

Audit Fees

Content of any of our Social Media Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with a fee estimate prior to commencement. All audits include detailed recommendations for fixes and improvements, which can be costed as an additional project for us to complete, or undertaken by your own in-house team.

 

Bing Ads Audits

pay-per-click

Are you paying too much per click?

Our consulting services include setting up or reviewing Bing Ads campaigns for clients. Sometimes we will review campaigns that have been running at a loss for a long time.

Request Free Quote

Campaigns that have been unprofitable for years are left to flounder and waste tens of thousands of dollars because the staff are too busy to manage them or are simply ignorant of what it takes to make them profitable. Unfortunately, the "Set and Forget" mentality is alive and well in online advertising.

If you have a Google AdWords or Bing Ads campaign running, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly. Performance audits are especially crucial for paid search advertising accounts, because unnecessary click costs can rack up quickly and chew through your ad budget within hours.

Bing Ads Audits

As with our Google AdWords audits, our Bing Ads audits focus on the performance of your existing Bing Ads campaigns and how they can be re-worked to be more efficient and cost-effective. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new Bing Ads campaigns. Audits include detailed recommendations for fixes and improvements, which can be costed as an additional project, or undertaken in-house.

Typical problem areas we discover during Bing Ads audits include:

  • Not Enough Ads
  • Using Ads That Don't Reflect Target Keywords
  • Not Using Enough Ad Groups
  • Not Using Content Bids
  • Unnecessary Use of Multiple Campaigns
  • Not Using Targeted Landing Pages
  • Incorrect Use of Keyword Matching Options
  • Not Using Negative Keywords
  • Targeting the Wrong Audience
  • Setting the Daily Budget Too Low
  • Not Using Conversion Tracking

Any of these issues can be costing a company conversions and valuable ROI. More often than not, we find several of these issues impacting a single account.

If you suspect your Bing Ads account has one or more of these problems, one of our professional account audits could save you thousands per month. Please contact us today to find out how we can help.

Sample Audit

View a Sample Google AdWords Audit (PDF)

Audit Fees

Content of any of our Paid Search Advertising Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with a fee estimate prior to commencement. All audits include detailed recommendations for fixes and improvements, which can be costed as an additional project for us to complete, or undertaken by your own in-house team.

 

Google Analytics Accreditation for JCG Staff

GAIQ-CertI am pleased to announce that the following staff of Jordan Consulting Group Ltd have recently attained Google Analytics Qualified status, after taking the Google Analytics Individual Qualification (IQ) exam:

Kalena Jordan - Director

Requirements Met

To become accredited, this individual has:

  • Managed at least one Google Analytics account.
  • Taken the Digital Analytics Fundamentals course from Analytics Academy.
  • Taken the Google Analytics Platform Principles course from Analytics Academy.
  • Paid a $50 fee to take the exam.
  • Passed the Google Analytics IQ exam with a qualifying score. (This is a 90 minute, 70 question exam, with a score of at least 80 percent required to achieve passing status).

If you would like assistance understanding your Google Analytics data or training in how to get the most out of Analytics, Jordan Consulting Group is now fully qualified to assist you. Please contact us today.

 

Search Engine Optimization Audits

A Web Site Audit conducted for SEO purposes is a detailed overview and analysis of a site’s performance in the search engines and the site’s overall search engine compatibility.  The audit looks at a range of elements of a site and how these may be impacting visibility in search engines. It also includes detailed recommendations for how any issues can be addressed.

Request Free Quote

Below are the standard reports included in our SEO Audits:

SEO Metrics:

  • External Backlinks *
  • Citation Flow *
  • Trust Flow *
  • Domain Authority *
  • mozRank (Global Link Popularity) *
  • mozTrust (Global Link Trust) *
  • CMS Compatibility
  • Image Filenames
  • Alt Img Attributes
  • Page URL and Filename compatibility
  • Link Referrals
  • Title and META Tags
  • Text Content
  • Target Keywords
  • Keyword Density
  • Sample Search Term Ranking
  • Google Webmaster Tools Account Check
  • Bing Webmaster Tools Account Check
  • Google PageRank
  • Viewed as Googlebot
  • Check against Google Quality Guidelines

* These metrics are retrieved using RavenTools.

Site Metrics:

  • Load Time *
  • Page Speed *
  • Robots.txt Check *
  • Malware Check *
  • Canonical URL Check *
  • Domain Registration *
  • Google Analytics Integration *
  • Site Auditor *
  • HTML Validation
  • Browser Compatibility
  • Spelling / Grammar Check
  • Dead Link Check
  • Check for XML Sitemap
  • Copyright Date
  • Mobile / Tablet Version
  • Hosting Location

* These metrics are retrieved using RavenTools.

Analytics Metrics:

  • Traffic Sources
  • Geographic Share
  • Conversion Sources
  • Site Engagement / Returning Visitors
  • Top Entry Pages
  • Top Exit Pages
  • Search Engine Share
  • Top Search Queries
  • Most Popular Content

All metrics above are gathered via Google Analytics or another Analytics program, provided we are given access to your metrics account.

Competitor Metrics:

You generally only need to review competitor metrics if you are in a highly competitive industry, or if you are seeking a benchmark for where you sit compared to your competitors in the same space. You'll need to provide the URLs of your major competitors in order for us to include these metrics.

  • External Backlinks *
  • Citation Flow *
  • Trust Flow *
  • Domain Authority *
  • mozRank (Global Link Popularity) *
  • mozTrust (Global Link Trust) *
  • Target Keywords
  • Sample Search Term Ranking
  • Google PageRank

* These metrics are retrieved using RavenTools.

Specific Recommendations:

This is where we will highlight problem areas found during the audit that are currently impacting your site’s visibility in search engines. This area of the audit will include a list of recommendations, specific to the site being audited, to resolve the highlighted issues.

General Recommendations:

This is where we will list less critical issues found during the audit that may not be impacting the site’s search engine visibility, but could be affecting the site’s overall compatibility / usability as a whole.  This area of the audit will include a list of general recommendations for improvement and maintenance going forward.

Glossary of Terms:

SEO Web Site Audits can contain a lot of jargon that stakeholders may not be familiar with. For this reason, we always include a glossary of terms and/or a list of definitions for each of your reports so that recipients can fully comprehend the findings and understand how to implement the recommendations.

Next Steps:

In most SEO Web Site Audits, we will include a Next Steps section to help you understand what options you now have to address all issues discovered during the audit process. Depending on the complexity of changes required, this could include one or more of the following steps:

1. Linking to our consulting services (assuming the work needs to be outsourced).

2. Recommending that you complete a SEO Requirements Document to establish the precise project parameters, so we can accurately quote and tailor the SEO campaign to your exact needs.

3. Recommending an industry expert or outside consultancy become involved (assuming specialist knowledge is required or we don’t have the skills/time to make the changes).

4. Suggesting SEO-specific training for your staff to take (if the changes are minimal and/or you want to keep things in-house).

We find that including the above sections in our SEO Audits establishes a benchmark going forward and prevents any nasty surprises from cropping up during the Search Engine Optimization process.

You can access an example of this type of audit via the link below.

Sample SEO Audit

View a sample SEO Audit (PDF)

Content of any of our Site Performance Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with an estimate prior to commencement.

 

Site Performance Audits

SITE PERFORMANCE AUDITS

If you already have a web site and/or online marketing campaign running, but the ROI is weak or you're not sure how well your site/campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly. Performance audits are especially crucial in the following scenarios:

1. Prior to implementing / costing a SEO strategy.

2. Prior to rolling out a new web design or Content Management System (CMS).

3. In advance of seeking Venture Capital or investment of some kind.

4. Prior to putting a web site / business up for sale (to accurately determine site value).

5. Prior to re-branding or launching a new product / service.

The content of your audit will be slightly different depending on the scenario you face.

Request Free Quote

Our range of site performance audits include:

Google AdWords Audit

Our Google AdWords audits look at your existing Google AdWords campaigns and assess them on the basis of functionality, efficiency and Return on Investment. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new AdWords campaigns.

Bing Ads Audit 

As with our Google AdWords audits, our Bing Ads audits focus on the performance of your existing Bing Ads campaigns and how they can be re-worked to be more efficient and cost-effective. Areas reviewed include account structure, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid strategy and competitor metrics. We also offer assistance with the creation of new Bing Ads campaigns.

Social Media Audit 

A Social Media Audit looks specifically at the performance of your brand / site in social media channels and social sharing web sites. The audit includes a review of your Facebook, Twitter, Google+, YouTube, Linked-In and/or Pinterest accounts, link profiles, user personas, reputation management and competitor metrics, as well as your reach and influence across the social web as a whole. The audit includes recommendations for improving reach and influence, as well as advice on how to seamlessly integrate social media marketing within existing marketing strategy.

Search Engine Optimization Audit

Our Web Site Audits for SEO consist of a detailed overview and analysis of a site’s performance in the search engines and the site’s overall search engine compatibility. With full explanations accompanying the highly technical data, our Search Engine Optimization Audits look at a wide range of on-page and off-page elements of a site and how these may be impacting visibility in search engines and preventing qualified prospects from finding you online. Our SEO Audits include detailed suggestions for how identified issues can be addressed and general advice for SEO best practice going forward. Reports include a review of Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, on-page optimization, off-page optimization, keyword rankings, link profiles and competitor metrics. You can access an example of this type of audit via the link below.

Web Site Performance Audit

Our broad Web Site Performance Audits focus on the more technical aspects of your site's coding, design and layout. Reports in this audit include a review of technology used to build the site, design and functionality, navigation, indexing, directory structure, visitor flow, usability and accessibility, copy writing, conversion focus, images and graphics, Google Analytics, W3C code validation, file load time, Google Webmaster Tools and Bing Webmaster Tools, as well as a range of competitor metrics. You can access an example of this type of audit via the link below.

Combination Audits

Our Combination Audits include a combination of one or more of the audits listed above into a single document. You can access an example of this type of audit via the link below.

Sample Audits

View a Sample Web Site Audit (PDF)

View a Sample Google AdWords Audit (PDF)

Content of any of our Site Performance Audits can be tailored to suit specific client requirements. Fees are based on the number of hours the audit is estimated to take and you will be provided with an estimate prior to commencement.

 

Search Engine Optimization Services

With 18 years of optimizing client web sites under our belts, we consider ourselves to be SEO veterans. Our Director Kalena Jordan was the first recognized SEO expert in Australia and New Zealand and is well-known in the global search industry, particularly in the U.S.

Request Free Quote

We offer our clients a wide range of on-page and off-page SEO services, which are constantly assessed and updated to keep up with the very latest algorithm changes.

The steps we take during the search engine optimization process include:

  • Search Engine Compatibility Review – we carry out a detailed overview and analysis of your site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, browser compatibility, link popularity, body text, ALT IMG tags, page load time, and dead links.
  • Requirements Gathering – we give you a questionnaire to complete to ensure we tailor our web site optimisation services to your exact needs.
  • Keyword Research & Consultation – we undertake extensive keyword research using dedicated software to determine what people are typing in to search engines to find products and services similar to yours. We also look at your competitor's site(s) to find search terms they are using. Using specialist software, we analyze the resulting search keywords and phrases for performance and determine how many other sites are competing for high rankings with the same terms. We then come up with a seed list of search terms especially tailored for your site, in order of potential ranking performance on the various engines. In consultation with you, we revise and streamline the list to narrow it down to two or three priority search terms for each page being optimised.
  • Title and META Tag Creation – this is where we draft tailored Title and META tags for each page being optimised, utilizing the prioritized search terms.
  • Site Compatibility Fixes – we put together all the tools needed to improve your site's compatibility with search engines, including tailored title and META tags, ALT IMG tags, code integration instructions and other recommendations based on the results of our Search Engine Compatibility Review.
  • Site Copywriting – one of the most crucial steps of any website optimisation for search engines, this is when we take a look at your existing site copy and with your input, our professional copywriter makes changes to ensure it is both search engine compatible and viewer friendly. This can include additions of keywords and phrases to your existing body text, or the drafting of entirely new body text for various pages, to ensure ranking relevancy and content satisfying to both search engine and viewers.
  • Integration & Upload of Changes – this is where we (or your site administrators if you prefer) integrate the new META tags, body text and other code alterations, then upload the revised page to your site via FTP, cPanel or CMS login.
  • SiteMap Creation and Submission – once integration is complete, we create an XML sitemap of your entire site and submit it to Google, Yahoo and Bing.
  • Link Building – a time-consuming but important step when optimizing a web site. The ways that back-links are acquired for a web site can impact a site's ultimate ranking in the search engine results pages, either negatively or positively. This crucial step must be done very carefully, keeping Google's latest algorithm tweaks in mind.

All of our SEO services can be tailored to suit specific client requirements. Fees are based on the number of hours the SEO work is estimated to take (depending on the size of the web site) and you will be provided with an estimate prior to commencement.

 

Bing Ads Accreditation for JCG Staff

I am pleased to announce that the following staff of Jordan Consulting Group Ltd have recently attained Bing Ads Accredited Professional status, after taking the Bing Ads Accreditation exam:

Gerald Jordan - Director Bing Ads Accreditation

Accreditation Verification Link

Kalena Jordan - Director

Accreditation Verification Link

Requirements Met

To become accredited, these individuals have:

  • Accepted the terms of the Bing Ads Accreditation program.
  • Managed at least one Bing Ads account.
  • Passed the Accredited Professional accreditation exam. (This is a 100-question exam, with a score of at least 80 percent required to achieve accredited status).

If you would like assistance with a new or existing Bing Ads account or training in how to get the most out of Bing Ads, Jordan Consulting Group is now fully qualified to assist you. Please contact us today.

Search Engine Marketing, Consulting and Training Services

Jordan Consulting Group is an Internet consultancy that helps businesses to achieve the highest possible Return on Investment from their web sites. Whatever your online marketing needs, from consultation and implementation of your plans, to training your staff in online marketing, we are here to help.

CONSULTING

Whether you need help building or re-designing a web site, promoting it in search engines, making it more user-friendly or making sure it converts to sales, we can help you. Our consulting services include:

  • Google Analytics
  • Keyword Research
  • Link Building
  • Pay Per Click Advertising
  • Web Site Copywriting
  • Web Site Usability
  • Search Engine Optimization
  • Social Media
  • Google AdWords
  • Bing Ads

TRAINING

We offer both online (remote) and on site (in-person) training for individuals and groups in the following subjects:

  • Google Analytics
  • Keyword Research
  • Link Building
  • Pay Per Click Advertising
  • Web Site Copywriting
  • Web Site Usability
  • Search Engine Optimization
  • Social Media Marketing
  • Google AdWords
  • Bing Ads

SITE PERFORMANCE AUDITS

If you already have a marketing campaign or account running, but the ROI is weak or you're not sure how well your campaign is performing, we offer detailed performance audits that can show you exactly where things are going wrong and how to address the issues quickly. Our performance audits include:

  • Google AdWords Audit - includes account structure review, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid amounts and competitor metrics.
  • Bing Ads Audit - includes account structure review, ad group theming, keyword analysis, ad copy analysis, conversions and ROI, quality scores, landing pages, bid amounts and competitor metrics.
  • Social Media Audit - includes review of one or more of the following: Facebook, Twitter, Google+, YouTube, Linked-In and Pinterest accounts, link profiles, user personas, reputation management, competitor metrics, reach and influence.
  • Search Engine Optimization Audit - includes review of Google Analytics, Google Webmaster Tools, Bing Webmaster Tools, on-page optimization, off-page optimization, keyword rankings, link profiles and competitor metrics. Learn more about our SEO Audits.
  • Web Site Performance Audit - includes review of site design and functionality, usability and accessibility, copwriting, conversion focus, Google Analytics, W3C code validation, load time, Google Webmaster Tools, Bing Webmaster Tools and competitor metrics.

Content of any of our Site Performance Audits can be tailored to specific client requirements. Fees are based on the number of hours the audit is estimated to take.


SITE DESIGN AND HOSTING

Do you have a new online business and want a site designed for the search engines AND for your visitors? Do you have a current site that is in need of a re-design? We use the best OpenSource Content Management Systems available to create sites for our clients that are search engine friendly and meet their visitors' usability needs.

- Site Design Services
- Site Hosting Services

Jordan Consulting Group - from design and hosting, to consulting and training, we are your online business marketing solution.